Engagement Metrics

Engagement Metrics

Engagement metrics help you understand how your audience interacts with your digital signage content, going beyond simple play counts.

Key Metrics

Dwell Time: The average time viewers spend looking at your screen. Longer dwell times indicate more engaging content.

• Measured in seconds
• Compared against industry benchmarks
• Broken down by content item

Impressions: The estimated number of people who were in view of the screen.

• Counts passers-by within the detection zone
• Provides hourly, daily, and weekly totals
• Helps estimate reach and CPM

Attention Rate: The percentage of people who actually looked at the screen (viewers vs. passers-by).

• Industry average is around 30-40%
• Higher rates indicate better content positioning and design
• Compare across different content items to find what works

Interaction Data (for kiosks): For interactive displays and kiosks:

• Touch events and locations
• Navigation paths
• Session duration
• Conversion actions

Analyzing Engagement

1. Go to Analytics > Engagement 2. Select time period and scope 3. View engagement trends over time 4. Compare content items side by side

Using Engagement Data

Content Optimization:

• Identify top-performing content by attention rate
• Replace underperforming content
• Test different designs and measure the difference

Schedule Optimization:

• Show high-engagement content during peak hours
• Use lower-engagement content during quiet periods
• Match content to audience demographics by time of day

Location Optimization:

• Compare engagement across stores and screen positions
• Identify screens with low attention rates for repositioning
• Optimize screen placement based on traffic patterns

Benchmarks

Typical engagement benchmarks for digital signage:

• Average dwell time: 3-8 seconds
• Attention rate: 30-50%
• Video vs. static image lift: 2-3x more attention