Playback Metrics
Playback Metrics
Playback metrics show what your screens actually played, going beyond a simple "online" status. GoVista measures content and devices — it does not measure viewers (see Audience Analytics and GoTrack).
Key Metrics
Play Count: The number of times each content item was displayed.
- Broken down by content item, screen and store
- Hourly, daily, and weekly totals
Total Play Time: Cumulative display duration for each content item.
Completion Rate: The percentage of content items that played to completion — useful for spotting content that is cut short by a schedule or layout.
Proof of Play: A record that scheduled content actually played on each screen, exportable as CSV or PDF.
Start with play counts and completion rate. If a content item is rarely completed, shorten it or give it a longer slot in the schedule.
Analyzing Playback
1. Go to Analytics 2. Select time period and scope 3. View playback trends over time 4. Compare content items side by side
Using Playback Data
Content Optimization:
- Identify your most-played content
- Replace content that is rarely completed
- Check that campaign content played as scheduled
Schedule Optimization:
- Confirm each daypart plays the content you planned
- Spot screens where scheduled content did not play
Location Optimization:
- Compare playback and uptime across stores and screen positions
- Find screens with low uptime that miss scheduled content
GoVista does not measure who looks at your screens. For product insights from in-store cameras, see GoTrack, a separate GOTONOM product: https://gotrackgo.com/en/