Digital signage built for retail
Window displays that change with each campaign, LED video walls in flagship stores, in-aisle promo screens, lift-and-learn shelves — GoVista is the single dashboard your retail team uses for everything. Real-time price sync, centralized brand control, store-level personalization.

Why GoVista for this industry
- 1.Central brand control: all stores show on-brand creatives, no rogue local content
- 2.Direct Novastar / Colorlight LED integration for flagship-store video walls
- 3.Schedule promotions per store, per region, or per channel — granular targeting without complexity
- 4.A/B test two creatives across matched stores; pair with GoTrack (separate product) to compare product pickups and hold time per store
- 5.Centralized template library: marketing builds templates, store managers fill in their store's products
- 6.Multi-tenant: parent company sees all stores; each store manager sees only their own
Use cases
Real scenarios we solve for operators in this space.
Flagship store with LED video wall
A 4×8 LED video wall behind the cash desk plays seasonal brand content synced across all panels. GoVista's direct Novastar integration drives the wall without an external player. Content updates push from HQ in real time during product launches.
Window display rotation
Three vertical signage panels in the storefront window rotate between the main fashion editorial and special-offer slides every 8 seconds. Schedule per store: weekend slides differ from weekdays. Window content matches the in-store campaign automatically.
In-aisle promotion screens
Small screens at the end of each aisle promote category-specific items. Wine aisle screens show wine pairings; cosmetics aisle shows tutorials. Content is filtered automatically based on the screen's tag.
Multi-brand retail group
A parent retailer manages three banners (fashion, sportswear, accessories) from one GoVista account. Each banner has separate brand assets, store lists, and approval chains. Regional managers approve campaigns via WhatsApp before they go live.
Recommended hardware
Player platforms that work best for this industry.
Frequently asked questions
Does GoVista support LED video walls?
Yes — directly. GoVista integrates with Novastar and Colorlight LED controllers without requiring an external media player. The controller is treated as a first-class device in the dashboard; content syncs across panels with frame-accurate timing. This is uncommon among signage CMSes.
How do I keep store-level content on-brand?
Marketing builds approved templates in the dashboard with locked brand elements (logo, colors, fonts). Store managers fill in their store's products into the unlocked fields. Templates can be required for certain content categories. WhatsApp-based approvals add a second layer for campaigns that go above store-manager authority.
Can I A/B test signage creatives?
Yes. Assign Creative A to half your stores via tags and Creative B to the other half. To see what happens at the product, pair it with GoTrack (our separate in-store product analytics product, https://gotrackgo.com/en/): it measures pickups, hold time and put-backs per product and store. GoTrack does not read sales data, so measure conversions with your own POS. Iterate the winner across all stores from one dashboard.
What hardware works best for retail signage?
Commercial LG webOS or Samsung Tizen panels for window/in-store screens; Novastar or Colorlight LED controllers for video walls; Android tablets for lift-and-learn shelves. GoVista runs on all of these from one CMS — no separate apps per platform.
Bring your retail signage under one roof
From window displays to LED video walls, GoVista handles every screen type retail uses. Start with one location free.