Audience Analytics

Audience Analytics

GoVista's audience analytics feature (GoTrack) uses camera-based technology to measure who is watching your screens and how they engage.

What is GoTrack?

GoTrack uses a small camera attached to or near your display to anonymously analyze viewers:

• No images are stored — All processing happens locally on the device
• No personal data — Only aggregate statistics are collected
• Privacy-compliant — Designed to meet GDPR and privacy regulations

Metrics Collected

Demographics:

• Estimated age range (child, young adult, adult, senior)
• Gender distribution

Engagement:

• Impressions — Number of people who passed by the screen
• Viewers — Number of people who looked at the screen
• Attention rate — Percentage of passers-by who became viewers
• Dwell time — Average time spent looking at the screen

Temporal:

• Peak viewing times throughout the day
• Day-of-week patterns
• Busy vs. quiet periods

Setting Up GoTrack

1. Attach a USB camera to your player device (Android recommended) 2. Enable GoTrack in the device settings 3. Position the camera to capture the area in front of the screen 4. Calibrate the detection zone

Viewing Audience Data

1. Go to Analytics > Audience 2. Select the time period and scope 3. View demographic breakdowns, engagement trends, and heatmaps

Using Audience Data

• Optimize scheduling — Show content when your target audience is present
• Measure effectiveness — Compare attention rates across different content
• Justify investment — Provide advertisers with viewer data
• A/B testing — Test different content and measure which gets more attention

Privacy Considerations

GoTrack is designed with privacy in mind:

• No facial recognition or identification
• No images leave the device
• All data is anonymized and aggregated
• Compliant with GDPR and similar regulations