Audience Analytics and GoTrack

Audience Analytics and GoTrack

GoVista does not include audience analysis. It does not detect faces, estimate age or gender, count viewers or measure how long people look at a screen. GoVista's analytics cover what your screens play and how your devices run — see Analytics Overview and Playback Metrics.

Where camera-based insights live

Camera-based insights belong to GoTrack, a separate GOTONOM product for in-store product analytics (https://gotrackgo.com/en/). GoTrack measures what shoppers do with products, not who watches screens:

• Which product and colour is picked up
• How long it is held, and whether it is put back
• Products that are never touched, and products compared together
• Per product, colour, zone, hour and store

Optionally, a screen next to the product shows that product's content while a shopper holds it. Screens are optional; GoTrack also works camera-only.

Privacy

• Images are processed on a device in the store and are not stored by default
• No face recognition, no biometric templates, no shopper identity
• The cloud receives product events, not video
• Works offline in the store

On request or in development

• Visitor counting — available on request, per project, anonymous
• Age range and gender per product — aggregate reports, being built now; not running in stores yet