GoTrack is an AI-powered audience analytics solution that anonymously analyzes digital signage viewers. Working in compliance with GDPR and KVKK, it provides valuable insights without collecting personal data.
How It Works: GoTrack detects viewers through cameras placed near screens. Instead of facial recognition, it uses face detection technology — it doesn't identify individuals, only analyzes demographic data (age range, gender) and behavioral metrics (gaze duration, interest level).
Key Features:
Anonymous demographic analysis (age, gender distribution)
Real-time viewer count and attention duration measurement
Content performance comparison — which content attracts more attention?
Viewer profile changes across time periods
A/B testing support — measure the effectiveness of different content
GoTrack data integrates with the GoVista platform, making your content strategy data-driven.
